Presentation
Master’s Degree in Luxury Marketing and Management
The Master’s in Luxury Marketing and Management at ISMOD is a qualification registered with the RNCP, Level 7, delivered over two years and designed to train experts capable of understanding the marketing rules reversed from those of mass consumption, while incorporating the management of scarcity, prestige and emotion into their activities.
This programme is perfectly aligned with the needs of managers responsible for the retail management of luxury products, who are seeking creative, passionate, curious and motivated collaborators.
The ISMOD Master’s enables students to be fully operational from their first professional experience. Courses, conferences, masterclasses and Business Games are delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of premium partner companies for the completion of their work-study programme.
Certification: Title registered in the National Directory of Professional Certifications
FURTHER STUDIES :
This Master’s degree is professionally oriented and therefore leads directly to employment.
Prerequisites
ENTRY LEVEL(S)
Bachelor’s degree / Licence and Bac+4
Prerequisites: The Master’s in Luxury Marketing and Management at ISMOD is open to holders of a Bachelor’s degree / Licence or any other Level 6 qualification and, for entry into the second year of the Master’s programme, to candidates who have validated a Master 1 or have obtained a waiver from the certifying body.
Admission is based on the review of the application file and may include an interview.
Programme objectives
The Master’s degree in Luxury Marketing and Management at ISMOD is a State-recognised Level 7 qualification aimed at achieving the following objectives:
Learn to manage scarcity and prestige rather than volume
Develop strategies to deliver an ultra-personalised and memorable service
Understand the history of major fashion houses to perpetuate their DNA while remaining modern
Position a brand in a highly competitive global market
Manage prestigious physical boutiques while implementing a high-level digital strategy
Master production challenges, from craftsmanship to international logistics constraints
Combine opulence with ethics and material traceability
Understand the impact of AI, NFTs, and the metaverse on the luxury experience
Use customer data to anticipate trends without compromising the brand’s mystique
Engage with industry professionals through masterclasses, real projects, or internships
Adopt the presentation, language, and behavioural codes essential for interacting with high-net-worth individuals (UHNWI)
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Duration of Studies:
DURATION OF STUDIES:
- 2 years for students holding a Bachelor’s degree or an equivalent qualification, and 1 year for students who have completed the first year of a Master’s programme.
- Work-study programme available.
This programme does not offer any equivalences or transfer pathways.
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Registrations for the September 2026 intake will take place from 1 March to 20 September 2026.
- Registrations for the January 2027 deferred intake will continue until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
ISMOD
Career Opportunities
Luxury Product Manager
Marketing Manager
Brand Manager
Collection Manager
Communications Manager
Event Project Manager
Luxury Social Media Manager
Retail Manager
Boutique / Flagship Store Manager
CRM and Clienteling Manager
International Business Developer
Area Sales Manager
Programme
1ST YEAR
The master’s programme in the 1st year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Business Strategy
Human Resources Management and Organisational Behaviour
Project and Innovation Management
Managerial Geopolitics
Corporate Finance and Cash Management
English
Business Challenges in a Globalised Economy
Business Law
Semester 2:
Business Model & Business Plan
Innovation Marketing
Collaborative Tools Management
Globalisation and International Economics
Introduction to Marketing and Communication
Business Strategies
Competitive Intelligence and Strategic Monitoring
Persona Development and Experience Mapping
Business Game
Internship (Optional)
2ND YEAR
The M2L programme in the specialisation year is organised around two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
Experiential Marketing and Customer Relationship Management
International Market Analysis
Digital Communication Strategies and Introduction to Ads
Visual Merchandising and UX Design
Semester 2:
Intellectual Property Law
Sustainable Luxury
Luxury Hospitality and Gastronomy Management
Strategic Marketing and Product Placement
Business Game
Internship (Mandatory)
Preparation of the Professional Dissertation
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Create and develop a digital entrepreneurship project with the support of AI
Block 2: Design a digital project using a UX Design approach adapted to AI
Block 3: Lead a digital project using agile methodology, preparing its functional specifications and technical requirements
Block 4: Develop an e-marketing and communication strategy for a digital entrepreneurship project with the support of AI
Block 5: Conduct studies and write reports in competitive intelligence and business strategy
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : ici