Bachelor’s Degree in Digital and Event Communication with AI Impact

Mise à jour le 01/07/2024

Presentation

Bachelor’s Degree in Digital and Event Communication with AI Impact

The Bachelor in Digital, Event and AI Impact Communication (CDE) at ISMOD is a qualification registered with the RNCP, Level 6, designed to train professionals capable of managing a comprehensive communication strategy while integrating advanced technological tools and ethical considerations.

This programme is perfectly aligned with the needs of managers in healthcare organisations, who are seeking creative, passionate, curious and motivated collaborators.

The ISMOD Bachelor CDE enables students to be fully operational from their first professional experience or to pursue further studies at Bac+4/5 level. Courses, conferences, masterclasses and Business Games are delivered by professionals who are experts in their respective fields.

Students also benefit from connections with our network of premium partner companies for the completion of their work-study programme.

Certification: Title registered in the National Directory of Professional Certifications (RNCP)

FURTHER STUDIES

This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.

Prerequisites

ENTRY LEVEL(S)

Baccalaureate and Bac+2

Prerequisites: The Bachelor in Digital, Event and AI Impact Communication at ISMOD is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.

Admission is based on the review of the application file and may include an interview.

Programme objectives

The Bachelor in Digital, Event and AI Impact Communication (CDE) at ISMOD is a state-recognised Level 6 qualification aimed at achieving the following objectives:

Learn to manage communities, select the appropriate channels (Instagram, TikTok, LinkedIn) and create effective editorial calendars
Understand the mechanisms of organic and paid search to increase brand visibility
Know how to interpret KPIs to adjust campaigns in real time
Learn to manage budgets, schedules and service providers
Be able to organise events that combine in-person and remote formats
Use AI to produce texts, images and videos quickly
Understand the impact of AI on communication professions and learn to use it transparently and responsibly
Use AI to verify information rather than manipulate it
Ensure that digital communication is accessible to all
Implement automated workflows to improve operational efficiency
Create original concepts that make a lasting impression and strengthen brand image
Reduce the carbon footprint of events

Teaching Methods and Assessment

Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company

Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme

Duration of Studies:

DURATION OF STUDIES:

3 years for students holding a Baccalaureate or an equivalent qualification
Work-study programme available from the third year onwards

This programme does not offer any equivalences or transfer pathways.

Students entering the first year of the Master’s programme are required to validate all skills blocks

Admission Procedures and Deadlines

Access deadlines

Applications for the September 2025 intake are open from 1 March to 20 September 2025.
Applications for the deferred January 2026 intake remain open until 18 December 2025.

Modalities

Access to our programmes may be initiated:

By the employer,
At the employee’s initiative, with their employer’s agreement,
By a student or their legal guardian
Work-study is available from the third year onwards

Upon completion of the application form, our institution undertakes to respond within 72 hours.

If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.

ISMOD

Career Opportunities

Social Media Manager
Content Manager
360° Communication Officer
Event Project Manager
Digital Event Planner
Event Promotion Manager
Innovation Project Manager
Digital Transformation Consultant
Freelance / Temporary Worker

Programme

1ST AND 2ND YEAR

Semester 1:

Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Collaborative Tools Management
Activity Management and Operations
Marketing Analysis and Customer Experience

Semester 2:

Start-up and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes
Project Management
Introduction to Marketing and Communication
Business Strategies
Leadership and Team Management
Internship (Optional)

3RD YEAR

The CDE programme in the specialisation year is organised into two (2) blocks:

BLOCK 1: SPECIALISATION SUBJECTS

Semester 1:

Client Needs Investigation and Reformulation
Event Design and Production
Content Marketing and Social Media Management
Digital Communication Strategies and Introduction to Ads

Semester 2:

Labour Law and Ethical Constraints
Generative AI for Creative Production
Persona Development and Experience Mapping
Strategic Marketing and Product Placement
Internship (Mandatory)

BLOCK 2: CERTIFICATION REQUIREMENTS – LEVEL 6

Internship (Mandatory)
National Certification Examination

Tuition Fees

Information regarding the cost of this programme can be accessed by clicking on the following link : ici