Presentation
Bachelor’s Degree in Brand Management and Branding
The Bachelor in Brand Management and Branding (GM) at ISMOD is a qualification registered with the RNCP, Level 6, designed to train hybrid profiles capable of learning how to build, manage and protect the identity of a company or product in a competitive environment.
This programme is perfectly aligned with the needs of managers responsible for brand management, who are seeking creative, passionate, curious and motivated collaborators.
The ISMOD Bachelor GM enables students to be fully operational from their first professional experience or to pursue further studies at Bac+4/5 level. Courses, conferences, masterclasses and Business Games are delivered by professionals who are experts in their respective fields.
Students also benefit from connections with our network of premium partner companies for the completion of their work-study programme.
Certification: Title registered in the National Directory of Professional Certifications (RNCP)
FURTHER STUDIES
This Bachelor’s degree is professionally oriented and therefore leads directly to employment. You also have the opportunity to enrol in the first year of a Master’s degree programme.
Prerequisites
ENTRY LEVEL(S)
Baccalaureate and Bac+2
Prerequisites: The Bachelor in Brand Management and Branding (GM) at ISMOD is open to holders of a baccalaureate qualification and, for entry into the third year, to holders of a BTS or any other Level 5 qualification.
Admission is based on the review of the application file and may include an interview.
Programme objectives
The Bachelor in Brand Management and Branding (GM) at ISMOD is a state-recognised Level 6 qualification aimed at achieving the following objectives:
- Define the brand’s mission, vision, values and promise
- Learn to differentiate a brand from its competitors so that it occupies a unique position in the consumer’s mind
- Create a coherent and emotional brand narrative
- Oversee the creation of visual identity guidelines, packaging and communication materials
- Align pricing, product and distribution with the desired brand image
- Ensure that every touchpoint (store, website, customer service) reflects the brand image
- Learn to manage the brand’s voice across different platforms
- Know how to protect the brand’s reputation in the event of a “bad buzz”
- Identify and collaborate with relevant brand ambassadors
- Analyse brand awareness rates (spontaneous and aided)
- Interpret consumption trends and purchasing behaviours
- Monitor market movements to adapt the strategy in real time
Teaching Methods and Assessment
Assessment Methods: Case studies and/or tests and/or essays and/or text analyses and/or multiple-choice questions (MCQs) and/or oral assessments and/or research projects / Continuous assessment / Work-study and competency evaluation (written + oral) / Thesis defence / Professional evaluation in the company
Programme Summary Documents: Course materials (PDF, and/or Word, and/or PPT formats), case studies and/or audio and video resources, and any exercises to be completed during the programme
Duration of Studies:
DURATION OF STUDIES:
- 3 years for students holding a Baccalaureate or an equivalent qualification
- Work-study programme available from the third year onwards
This programme does not offer any equivalences or transfer pathways.
Students entering the first year of the Master’s programme are required to validate all skills blocks
Admission Procedures and Deadlines
Access deadlines
- Applications for the September 2025 intake are open from 1 March to 20 September 2025.
- Applications for the deferred January 2026 intake remain open until 18 December 2026.
Modalities
Access to our programmes may be initiated:
- By the employer,
- At the employee’s initiative, with their employer’s agreement,
- By a student or their legal guardian
- Work-study is available from the third year onwards
Upon completion of the application form, our institution undertakes to respond within 72 hours.
If the programme requires specific prerequisites, we will propose, regardless of the funding method you are considering, a knowledge assessment and/or a positioning interview (by telephone or videoconference) and/or a review of your application file.
ISMOD
Career Opportunities
- Junior Brand Manager
- Strategic Planner
- Brand Identity Consultant
- Content Manager / Brand Content Specialist
- Social Media & Influencer Manager
- Copywriter
- Design & Packaging Project Manager
- Brand Experience Manager
- Brand Equity Analyst
- Product Manager
Programme
The GM programme in the 1st and 2nd year, aimed at developing managerial skills, is structured as follows:
Semester 1:
Humanities
Economic Concepts and Current Affairs
Law – Moot Court
Business Management and Enterprise Projects
Human Resources Administration
Collaborative Tools Management
Activity Management and Operations
Marketing Analysis and Customer Experience
Semester 2:
Start-up and Entrepreneurship
Negotiation Techniques
Business English
Accounting Processes and Cash Management
History of Fashion and Sociology
Fundamentals of Fashion Marketing
Business Models & Plans
Leadership and Team Management
Internship (Optional)
3RD YEAR
The GM programme in the specialisation year is organised into two (2) axes:
AXIS 1: SPECIALISATION SUBJECTS
Semester 1:
Packaging and Product Design
Brand Architecture
Brand Equity and Valuation
Influencer Marketing
Semester 2:
Intellectual Property Law
UX Design and Customer Experience
Branding and CSR
Launch and Rebranding Strategy
Internship (Mandatory)
AXIS 2: CERTIFICATION REQUIREMENTS
Validation of competency blocks:
Block 1: Coordinate and improve the commercial activity of the retail establishment
Block 2: Contribute to the strategic direction of the brand and optimise the economic performance of the retail establishment
Block 3: Manage the employees of the retail establishment
Tuition Fees
Information regarding the cost of this programme can be accessed by clicking on the following link : ici